Facebook data indicates 10 million people worldwide engaged with the 2019 Africa Cup of Nations on the platform during the month-long championship that Egypt hosted from June 21 – July 19.
The tournament generated more than 30 million interactions (posts, comments, likes, shares) on the social network as people reacted to events on the field while watching on television, listening on the radio and engaging via other OTT platforms.
The two semi-final day on July 14 was the biggest day for Facebook as Nigeria lost late to Algeria while Senegal defeated Tunisia via an own goal.
Algerian star Riyad Mahrez was the most talked about player during the tournament followed by Egypt’s Mohamed Salah, Senegal’s Sadio Mane, Cote d’Ivoire’s Wilfried Zaha and Nigeria’s Odion Ighalo.
Bronze medal winners Nigeria were the most talked-about team on Facebook. They were followed by second-place finishers Senegal, winners Algeria, South Africa and Tunisia.
Nigeria led as the country that generated the highest conversations about the AFCON on Facebook ahead of South Africa, Ghana, Algeria, Senegal and Egypt.
According to the statement, “Facebook measured Facebook conversation including posts, comments, shares, likes and reactions related to the tournament. All data was aggregated and de-personalised. Conversations were identified based on keywords and combinations of keywords that were associated with discussions around AFCON 2019.”