Nationwide League One (NLO) has revealed New Year Mega Lottery (NYML) as its official title sponsor during a prestigious signing ceremony at the Harris Hotel, Wuye in Abuja, Soccernet.ng reports.
The four-year partnership, valued at 964 million naira, underscores a shared commitment to elevate grassroots football across Nigeria.
Ms. Obiorah Emmanuella, Head of Corporate Communications for New Year Mega Lottery, expressed excitement about the collaboration, emphasizing the company's dedication to nurturing talent and engaging with football enthusiasts nationwide.
“We are thrilled to enter this sponsorship deal with the Nationwide League One (NLO) and engage a large audience through our brand.” she said.
She highlighted the opportunity to support aspiring athletes and foster community development through sports.
She added: “Through this collaboration, we are also excited to connect with the future generation of football athletes at the grassroots level across Nigeria and help them grow. The company's strong commitment to nurturing and empowering talents, fostering opportunities, and gratifying fans within its market are among the primary motivations for aligning with the NLO.”
Honorable Silas Agara, Chairman of the NLO, lauded New Year Mega Lottery for their support, recognizing the significance of their sponsorship in advancing grassroots football.
“On behalf of the board members and stakeholders of the NLO, I wish to officially welcome you to join us. We are truly delighted to have New Year Mega Lottery come on board as our title sponsor,” Agara, the former deputy governor of Nasarawa State, said.
He emphasized the league's role as a vital platform for nurturing future football stars and expressed optimism about the partnership's potential to propel Nigerian talent onto the global stage.
“We look forward to working with New Year Mega Lottery in growing and transforming our grassroots talents into global superstars worldwide. This sponsorship recognizes NLO not just as a football body but also acknowledges our position as the league with the single-biggest football talent base in Africa.” he continued.
With New Year Mega Lottery's sponsorship extending until 2027, the company reinforces its commitment to driving positive change through sports and education in Nigeria, fostering dreams and opportunities for aspiring athletes.