Unilever Nigeria’s Rexona deodorant brand recently kicked off a series of consumer engagement activities through a universal shared passion for the beautiful game of football. The engagements which are aimed at rewarding excited consumers and fans of the game, with an opportunity to win an all-expense paid trip to train and play with Chelsea Football stars in London this year, 2018 and dubbed the “Rexona Street to Stamford” campaign is a national competition from which 3 very lucky Nigerian representatives will be selected to be part of an Africa 11 team, to train and play with the Chelsea Football stars at their home in London, UK.
The ongoing consumer activation which is generating much awareness for the brand at several touchpoints including major shopping malls, tertiary institutions (university and college campuses), playfields and at high traffic locations across Lagos, Enugu, Abuja etc. has so far engaged thousands of exciting consumers. The very lucky consumers to be selected during the “Street to Stamford” tournament will spend 3 days in July 2018, with a team of local (Nigerian) and international coaches, including popular sports influencers at the training academy grounds of Teslim Balogun Stadium, in Lagos.
Speaking about the ongoing national consumer engagement activities for the Rexona Street to Stamford Campaign, Adetoun Adegbite, Category Manager Skin Care & Deos, Unilever Nigeria expressed “Our goal is to drive for brand connection through our consumers’ passion for football especially in light of our global partnership with Chelsea FC. Thus, through our brand engagement, we continue to reflect the love and pride that our consumers have for the game, as well as reinforcing the functional benefits of Rexona deodorant in positively causing life changing opportunities, especially for young Nigerians”.
