• Latest
  • All
  • News
  • Lifestyle
EPL Social Media Engagement Soars 146% in Q1 2020

EPL Social Media Engagement Soars 146% in Q1 2020

8 months ago
Two-Goal Hero Henry Onyekuru Gives Reasons Behind His Sparkling Galatasarsay Debut Display

Two-Goal Hero Henry Onyekuru Gives Reasons Behind His Sparkling Galatasarsay Debut Display

3 hours ago
Ahmed Musa’s Move To West Brom Close To Collapse

Ahmed Musa’s Move To West Brom Close To Collapse

6 hours ago
Europa League: Chukwueze Scores Ndidi Returns In A Night Of Mixed Fortunes For Nigerian Stars

Rodgers Reveals Ndidi Return Date

21 hours ago
Dream Start For Henry Onyekuru In Turkey

Dream Start For Henry Onyekuru In Turkey

21 hours ago
  • About
  • Advertise
  • Privacy Policy
  • Contact
Saturday, January 30, 2021
  • Login
  • Register
Soccernet.ng
  • Home
    Two-Goal Hero Henry Onyekuru Gives Reasons Behind His Sparkling Galatasarsay Debut Display

    Two-Goal Hero Henry Onyekuru Gives Reasons Behind His Sparkling Galatasarsay Debut Display

    Ahmed Musa’s Move To West Brom Close To Collapse

    Ahmed Musa’s Move To West Brom Close To Collapse

    Europa League: Chukwueze Scores Ndidi Returns In A Night Of Mixed Fortunes For Nigerian Stars

    Rodgers Reveals Ndidi Return Date

    Dream Start For Henry Onyekuru In Turkey

    Dream Start For Henry Onyekuru In Turkey

    Two Super Eagles Stars Make Primeira Liga Team Of The Week

    Jurgen Klopp Is A Fan Of Super Eagles Star Tipped To Excel In The English Premier League

    Gernot Rohr Sends “Don’t Sack Me Yet” Message On Amaju Pinnick’s Birthday

    Revealed: Why NFF Hasn’t Paid Gernot Rohr

    Ogu Thanks Fans As He Shares Details Of His Mother’s Passing

    Ogu Thanks Fans As He Shares Details Of His Mother’s Passing

    Serie A: Osimhen Still Waiting For His Goal As Napoli Thrash Genoa

    Nigerians Abroad: Okoye Keeps A Clean Sheet, Osimhen In Action For Napoli

    Revealed: What Yakubu Said About That Infamous Moment At The 2010 World Cup

    Revealed: What Yakubu Said About That Infamous Moment At The 2010 World Cup

  • Live Scores
  • Leagues
    • EPL
    • NPFL
    • La Liga
    • Serie A
    • Ligue 1
  • App
  • Videos
  • Players Lifestyle
  • Betting
No Result
View All Result
Soccernet.ng
No Result
View All Result
Home EPL

EPL Social Media Engagement Soars 146% in Q1 2020

Biyi by Biyi
8 months ago
in EPL, Featured, News
0
EPL Social Media Engagement Soars 146% in Q1 2020
19
SHARES
474
VIEWS
Share on FacebookShare on Twitter

If you find yourself often engaging with the social media accounts of EPL players and teams, you’re not alone. Supporters of the English top-tier are among the most passionate and dedicated in the world. As the league went on pause, fan fervour shifted from stadiums to the internet.

According to Conviva, an American-based streaming media analytics firm, social media accounts associated with the EPL saw a 146 per cent increase engagement in the first quarter of 2020 compared to the same quarter in 2019.

The engagement surge comes despite a three per cent dip in the number of social posts between the beginning of January and the end of March. The league’s publishing of video content was up 13 per cent, driving a 142 per cent spike in views.

The findings are part of Conviva’s recently published 2020 Q1 State of Streaming report.

Drilling Down to the Club and Player Levels

Conviva found that Liverpool raked in the most engagements of any EPL club across social media platforms in Q1. The Reds are buoyed by popular players with huge Instagram followings such as Virgil van Dijk (9.2 Million), Georginio Wijnaldum (4.2 million) and Simon Mignolet (1.2 million).

Manchester United proved the most popular side on Facebook. Over 72 million supporters follow their page. On Instagram, the accounts of United players boast more than 110 million combined followers. Paul Pogba’s 41 million followers lead the pack.

Combining the Instagram follower counts for each player on a club casts a wildly disproportionate picture. Under this method, the EPL’s five most-followed clubs-United, Liverpool, Manchester City, Arsenal, and Chelsea-assemble more than 386 million followers.

Meanwhile, the league’s five least-followed clubs-New Castle, Burnley, Brighton, Norwich, and Sheffield United-post a combined following just north of 8 million. EPL’s Q1 performance falls in-line with a broader trend of footballers dominating social media. Cristiano Ronaldo is the most followed individual on Instagram with more than 210 million followers. Lionel Messi (152 million) And Neymar Jr. (138 million) are also among the platform’s top 10 most followed accounts.

How the EPL Stacks Up Against Other Leagues

Social media engagement is on the rise across the major sports leagues Conviva studied.

Still, EPL’s recent social growth is impressive. The National Football league (NFL) experienced a 41 per cent increase in Q1 engagement on a 3 per cent uptick in social posts and a 37 per cent jump in videos.

The social presence of gridiron football’s pro league is bolstered in the US by millions of fantasy football participants and online sportsbooks with NFL betting. The fact that the EPL posted a 143 per cent increase in engagement on fewer posts speaks volumes about the league’s global popularity.

The National Basketball Association (NBA) took a similar ‘less is more’ approach to a winning Q1 social interaction. The North American hoops league drew 119 per cent more engagement across 13 per cent fewer posts.

The National Hockey League (NHL) saw a 26 per cent engagement increase from 14 per cent fewer posts. Video engagement for the hockey league was up 11 per cent and video publishing grew by 4 per cent over the same period in 2019.

Posts for Major League Baseball (MLB) and Major League Soccer (MLS) were down 30 per cent and 13 per cent respectively. Both leagues attracted 25 per cent more engagement despite their offseasons largely occupying Q1.

TikTok Aids Small-Market Teams

The short-clip video sharing service TikTok is gaining steam among teams and athletes.

Conviva found that smaller market teams are turning to the short-clip video sharing service to grow their fan bases. In North America, small-market teams such as the Cincinnati Reds (MLB), Milwaukee Bucks (NBA), Winnipeg Jets (NHL), and Orlando City (MLS) experienced the most TikTok engagement for their respective leagues.

Video Content Enjoys Spectacular Surge

Finally, Conviva’s Q1 report points to dramatic increases in video posting and engagement across all studied leagues.

The number of social videos posted was up 267 per cent year-over-year for the quarter. The larger volume of video content caused a 328 per cent lift in views per video and an astonishing 1155 per cent surge in cumulative video views.

Share8Tweet5
Biyi

Biyi

Biyi is a writer at Soccernet.ng. He has been in the Media industry for almost a decade and has worked with top publishers in Nigeria. He loves Sports, Games and Music! [email protected]

Leave a Reply Cancel reply

Your email address will not be published.

  • Trending
  • Comments
  • Latest
Serie A: Osimhen Still Waiting For His Goal As Napoli Thrash Genoa

Nigerians Abroad: Okoye Keeps A Clean Sheet, Osimhen In Action For Napoli

January 29, 2021
Leke, Omoijuanfo Lay Ambush For Arsenal In Molde Clash

Nigerian Striker Gives Up Super Eagles Hope With Shock Transfer Move

January 27, 2021
Henry Onyekuru: Gernot Rohr Reacts To Super Eagles Winger’s Switch To Galatasaray

Henry Onyekuru: Gernot Rohr Reacts To Super Eagles Winger’s Switch To Galatasaray

January 28, 2021
Wilfred Ndidi Injured Again, Leicester Boss Provides Update

Wilfred Ndidi Injured Again, Leicester Boss Provides Update

6
Musa, Rohr Speaks On Substitute Role Following Super Eagles Victory Over Benin

Revealed: Why Musa Is Yet To Agree A Deal With West Brom

13
Nigerians Abroad: Onuachu, Akpom On Target Again, Iwobi Impresses

Onuachu Puts More Pressure On Rohr

5
Two-Goal Hero Henry Onyekuru Gives Reasons Behind His Sparkling Galatasarsay Debut Display

Two-Goal Hero Henry Onyekuru Gives Reasons Behind His Sparkling Galatasarsay Debut Display

January 30, 2021
Ahmed Musa’s Move To West Brom Close To Collapse

Ahmed Musa’s Move To West Brom Close To Collapse

January 30, 2021
Europa League: Chukwueze Scores Ndidi Returns In A Night Of Mixed Fortunes For Nigerian Stars

Rodgers Reveals Ndidi Return Date

January 29, 2021
Soccernet.ng

Copyright © 2020 Soccernet Media Limited.

Navigate Site

  • About
  • Advertise
  • Privacy Policy
  • Contact

Follow Us

No Result
View All Result
  • Home
  • Live Scores
  • Leagues
    • EPL
    • NPFL
    • La Liga
    • Serie A
    • Ligue 1
  • App
  • Videos
  • Players Lifestyle
  • Betting

Copyright © 2020 Soccernet Media Limited.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In